As mentioned in our previous post, your logo is just one piece of your brand strategy.
Your logo becomes advertisement for your company. You want to keep your brand message consistent to help increase consumer recognition, therefore determining your strategy before designing the logo is imperative.
Determine what kind of message you want your brand to convey. You’ll want your logo to clearly resonate the message and have a strong association. It should also reflect timeless professionalism and design longevity.
If your company already has a logo, does it convey a message that creates confidence in your brand, while setting yourself apart from your competitors? If not, it may be time to consider re-evaluating your brand strategy and develop a new logo to re-position your company.
TOVO designers have worked with clients from all industries to help create their brand strategy and simple, effective collateral. Please contact us today for a free consultation– and we’ll help you Think Big.