Home Decorator’s Collection is Home Depot’s kitchen and vanity cabinet line, sold exclusively through Home Depot. HDC markets to DIY homeowners, designers and contractors looking for assembled or euro-style kitchen and bath cabinetry.
Our focus was user interface: the more simple it is to navigate the site, the higher the conversions should be. Our main objectives were to guide the DYI homeowners to make a design appointment, and to reorganize the online ordering process so contractors can reorder a door or entire kitchen online easily.
The home page design is edge-to-edge with large scrolling panels pulling in their original brand color scheme with important callouts in orange. We designed a simple search tool and categorized each door by color, collection, and style. A redesigned kitchen estimation tool and vanity configuration helps users estimate their kitchen cabinet costs and design their own vanities online.
Graphic Design: We designed a tearsheet for the HDC Closet and Storage line to be placed on the racks inside their stores. The tearsheet is two-sided and echoed the new branding.