One of our favorite quotes is, “Change before you have to.” Be proactive to find what works in your company, cut out what you don’t need, and streamline your processes *before you have to*.
We’ve compiled some ways for businesses to be strategic online to maintain visibility, engage customers, and drive sales no matter what the economy is doing!
1. Double Down on Content Marketing
- Educate & Entertain: Provide valuable, relevant content that keeps your target market engaged. Blog posts, case studies, and video content can showcase your expertise in your industry.
- SEO Optimization: Check to see if your website ranks well for industry-specific searches. You should update content with relevant keywords.
- Leverage Short-Form Video: Platforms like TikTok, Instagram Reels, and YouTube Shorts are cost-effective ways to reach a wider audience.
2. Stay Active on Social Media
- Engage More: Reply to comments, participate in discussions, and create polls or Q&As.
- Show Behind the Scenes: Humanize your brand by sharing employee stories, process insights, and live updates.
- Use Trending Topics & Memes: Stay relevant by tying your business to ongoing trends in a natural way.
3. Offer Promotions & Incentives
- Loyalty Programs: Reward returning customers to keep them engaged.
- Referral Discounts: Incentivize word-of-mouth marketing with referral programs.
4. Optimize Your Website & Online Presence
- Improve User Experience: Test and update your website to make sure it loads fast, has easy navigation, and is optimized for mobile.
- Simplify Online Ordering/Booking: Make it seamless for customers to make purchases or schedule services. Not sure if it is? Ask someone to navigate through the website and try to place an order. Note any challenges they have, and update as needed.
- Update Google Business Profile: Keep business hours, location, and post up-to-date for local searches. We can’t stress enough the importance of keeping your GMB profile active.
5. Leverage Email & SMS Marketing
- Personalized Emails: Send targeted promotions based on customer behavior.
- Exclusive SMS Offers: Text message deals can drive immediate engagement.
- Automated Follow-Ups: Keep leads warm with scheduled email sequences (drip campaigns).
6. Collabs
- Cross-Promotions: Work with businesses with whom you share an audience.
- Local Community Engagement: Support local events or causes to build goodwill and visibility. Take photos and tag them on social media for increased engagement.
7. Experiment with Paid Advertising
- Retargeting Ads: Retargeting ads will focus on past visitors – this will hopefully convert interest into sales.
- Lookalike Audiences: Use existing customer data to find new potential buyers.
- Geo-Targeting: Optimize ad spend by focusing on locations with the potential for high-conversions.
8. Collect & Showcase Social Proof
- Customer Testimonials & Reviews: Encourage satisfied customers to leave positive feedback. We know this can be hard to do, but there is software that can help.
- User-Generated Content: Repost customer photos and videos using your product, service or location and tag them.
- Case Studies & Success Stories: Show real-world impact to build credibility. Use data to show proof of success.
9. Adapt to Changing Consumer Needs
- Customer Feedback: Ask for direct feedback on your customer’s experience and find out how you can do better.
- Introduce New Offerings: Adapt your product or service lineup to keep up with immediate demand.
- Flexible Payment Options: Offer financing, buy-now-pay-later, or subscription models. Make it easy on the customer to choose your company over your competition.
We’re Ready when you are
Let’s start something great together.