Apex Pavers & Pools

The Client

Apex Pavers & Pools, established in 2006, has been serving homeowners, builders, and architects in Palm Beach, Indian River, St. Lucie, and Martin Counties, including Stuart, Florida. As a licensed pool and spa contractor, the company specializes in designing, remodeling, and constructing custom pools, spas, fire features, driveways, patios, and more.

  • Website
  • Social Media Management
  • Google Paid Ads
  • Print Collateral

The Website

When designing Apex Pavers & Pools website, our starting focus was to utilize their trademark blue and yellow color scheme, creating a visually striking and brand-consistent experience. Showcasing their stunning finished work photography, we highlighted the beauty and craftsmanship of their pools, driveways and outdoor projects. Our goal was to simplify the user experience, making it easy to explore services, view projects, and connect with Apex Pavers & Pools effortlessly. The result is a sleek, modern website that reflects their expertise.

American Advertising Award Silver

The Social Media Marketing

For Apex Pavers & Pools’ social media, we took a visual-first approach, showcasing their stunning finished pools and paver projects to highlight their craftsmanship. Alongside these eye-catching transformations, we also focus on community-driven content, sharing updates on employees, holidays, and special events to create a more personal and engaging connection with their audience. This strategy ensures a balance between showcasing expertise and building a strong community presence.

Apex Pavers and Pools SMM
Apex Pavers and Pools SMM
Apex Pavers and Pools SMM

The Google Paid Ads

We designed high-impact video ads for Apex Pavers & Pools showcased on YouTube through Google Ads, capturing attention with stunning visuals of their finished pools and paver projects. Each ad was scripted to be short, engaging, and visually striking, highlighting their expertise while driving potential customers to take action. By combining dynamic footage, smooth transitions, and brand-aligned messaging, we created a compelling ad experience that enhances visibility and boosts conversions.

The Print Collateral

Apex Pavers & Pools print collateral, including brochures, magazine ads, and mailers, was specifically designed to showcase their stunning finished work, using high-quality imagery and clean layouts to captivate potential clients. Our goal was to create visually compelling materials that highlight their expertise while maintaining brand consistency across all print and digital marketing efforts.

Apex Pavers and Pools Print Collateral
Apex Pavers and Pools Print Collateral
Apex Pavers and Pools Print Collateral
We’re Ready when you are

Let’s start something great together.