Even if your website launched last week, there’s room for improvement.
If your new or redesigned product-based website has been live for 3+ months, and you haven’t seen a significant increase in online sales, then we recommended trying a new approach. It’s imperative to test your website on a consistent basis to find a variable that may boost your online sales.
Specials: If you’re offering free shipping or a 30-day guarantee, then by all means CALL IT OUT. Don’t wait until the buyer’s in their shopping cart to inform them of your special. A badge on the home page will suffice- it just needs to really stand out.
Do Your Research: Find out what your competitors aren’t doing, and do it. Then call it out on the homepage.
Call to Action: If someone has a question about your product, do you have your phone number and email to your customer care department on every page? Don’t frustrate your customer by making them client more than once to email you.
Copy Review: Is your copy engaging enough? Are you calling out the correct keywords and phrases on the page? Most people skim over the copy and search for images on a product website. Bold the keyword or keyword phrase, not the entire sentence. Also, generate interest in your copy by using bullets, subheadings and even blockquotes.
Find Your Focus: Does your home page have more than one product? Entrepreneur.com recommends focusing on a few products and adding more copy about those products. “Fewer products in one place with more copy describing those products always translates into higher sales”.
Any other ideas you’d like to share? We’d love to hear from you. Please leave a comment below.