We know you’re busy. Really busy.
Maybe you’re getting frustrated seeing your competitor’s ads online or in print. Maybe your company’s continuous growth is putting stress on your marketing department. Or, you’re working with antiquated tools (website) and really need to start selling and promoting your products and services online. If any of these sound familiar, your company may benefit from hiring an outside agency.
Lack of Marketing Experience
We often find companies assign marketing tasks to an employee that either doesn’t know how to do the job or isn’t passionate about the work. This is a huge mistake since your online and offline company branding is at stake, and their lack of skills and uninspired attitude will transcend into their work.
“Treat your content like a product.” ~ Drew Davis, Brandscaping
Your marketing employee should, at the very least, understand content writing, perform website updates, write and submit press releases and eNewsletters, and possess decent design skills. An outside agency can do all of the above, and in addition, research, plan and monitor your competition and performance, tweak your marketing campaigns accordingly, and provide performance reports.
Little Time or Too Small of Budget Allocated to Marketing
Marketing your company is a full time job. It takes time to gain trust of potential clients through brand recognition, online presence, reputation and referrals. If you’ve assigned marketing tasks to your assistant or to a temp, this may impede any real marketing success.
As a general rule, companies selling to consumers ideally should budget 6% – 10% of their overall revenue on advertising, while B2B companies should budget around 5% of their overall revenue (significantly more if the company is expanding by offering new products, services, or entering a new market).
There is currently a trend to push social media and create viral campaigns. Companies are finally grasping the importance of social media, and are willing to spend big adverting dollars to see results.
Old Technology and New Competition
To stay ahead of your competition, you must routinely review emerging technology and push your company to experiment with new marketing trends. Your department may be excellent in graphic design but may lack the skills needed to create, launch and maintain a website, sponsored advertising and online marketing. Your industry competitors aren’t just local anymore- they are national companies vying for your potential client’s attention and can easily do so with the widespread reach of paid advertising. An outside agency can easily create and maintain your Google Adwords account, redesign and maintain your website, create banner ads and more to promote your product or service to a national audience.
Upon your marketing department review, you may find that you have sufficient staff so you don’t need much outside assistance. For large or special projects, we will work seamlessly with your in-house marketing department to reduce the stress of a product or service launch and bring big ideas to the table.
For small companies with no dedicated staff, we can become your marketing department and work on a per-project basis, allowing you to easily control your marketing budget.
Please contact us today to learn how we can help your company exceed your sales goals.
TOVO
