Search Engine Journal: Consumers and Companies Turn to Organic Search
“In a recent survey, 1 in 3 consumers indicated that the news of coronavirus has already changed their shopping behavior. 47.2% of US internet users polled last month said they are currently avoiding shopping centers and malls.
Marketing channels, such as PPC, already see a reduction in budget … SEO, however, is seeing a sharp uptick.
With these shifts, there is an opportunity … to ramp up impact, creating content that drives conversions now and builds the brand long term”.
-Search Engine Journal (1)
Keep Current.
If your company’s hours, prices, or policies have changed, update your website to keep your information current. This will inform your customers on how to reach you during the Stay at Home directive.
Another incentive for updating your website is Search Engines are more likely to refer searchers to sites that are updated frequently. (2,3)
Write clear, trustworthy content and share it across your social media, newsletters and directories. By doing this you’re providing valuable (and shareable) information to your client base and adding pages to your website.
Aim for 3 quality blog posts a week. But if you can only post 1 good article, that’s ok too! Just keep it consistent and try to bring good information to your base.(4)
We are highlighting the best content on the internet for these current times in an effort to educate businesses on what to focus on during this pandemic. For more information about website management, SEO or other forms of marketing, please contact us today.
1.https://www.searchenginejournal.com/conductor-tips-build-strong-seo-program-covid-19/357654/
2.https://neilpatel.com/blog/seo-is-content-marketing/
3.https://moz.com/blog/google-fresh-factor-new
4.https://neilpatel.com/blog/5-simple-steps-thatll-help-you-determine-how-often-you-need-to-blog/