A perfectly optimized page has good, sharable content that’s linkable, an H1 headline that is keyword optimized, relevant title tags, smart URL structure, and alternate text for images. Starting with a good foundation allows your website to get found and get searched faster, increasing your changes for higher rankings. Let’s take a closer look:
Good + Sharable Content:
Write copy on the site that is thoughtful and interesting enough to share. Fresh, original content will also increase your authority in your industry, increasing the likelihood of sharing and other sites linking to your site. Consider offering white papers, blogs, infographics and newsletters to your visitors (with information exchange) to encourage communications and sales conversions.
Proper Use of Headings:
H1 and H2 headings, in search engine’s eyes, are top real estate. Your keywords (see below) should be placed in the headline of your page, and your meta information should echo these keywords. Remember, you’re writing for users, not search engines, so the headlines must be logical.
Keyword Optimized:
Your copy should be optimized with keywords relevant to your industry. These can be words or phrases that users will use to search for your business. Use internal anchor text no more than 10% for your page copy, and use these keywords in your URL’s, copy, meta tags and headlines.
Meta Optimized:
Meta titles and descriptions should be brief and echo the copy on the page. Use analytics to research your keywords and phrases and keep within the strict character guidelines.
URL Structure:
URL structure should be clean, relevant and well-written. It should be understandable to both visitors and search engines. A great URL structure can be used as their own anchor text when used on other pages in your site, blogs comments, forums and social media links.
Image Alt Text:
This is essentially text attached to an image. Since Search Engines can’t ‘see’ images, they’ll refer to the image’s alt text to help search engines understand what the image is about. Alternative text for image tags should be describe the image using keywords and phrases that is revenant to your industry and website page.
A beautiful, functional website combined with great On-Page SEO practices will increase your chances of getting found online and enticing visitors to browse your site. Contact us today for a complimentary website design, online branding, or print collateral consultation and proposal.
By Sandi O.
Join tovo’s community on Google+
