How many of us takes great care regarding our professional image? What does your business card look like? Is it plain or have some graphic design interest? Is your website interesting? Do you have a brochure?
These items are what your prospective clients see first. Business cards, brochures, and websites are your calling cards. You must continue to build your professional image.
Business Card Design
Does your company have a logo or some graphical font treatment for the company name? If not, now is the time to look into creating a unique mark that speaks to the type of business you do. Hire a professional designer to develop your mark. Ideally, this should be done after an extensive conversation between the designer and the business owner or marketing manager, depending on the size of the company. Don’t forget to utilize the back of the card too. Unique card stock and UV spot coatings lend to a highly visible, unique card.
Sales Collateral
Your sales collateral doesn’t have to be lengthy. Give enough information and provide enough images to make your product or service interesting and compelling. Be honest, don’t over-inflate your offerings.
Hire a professional designer to make sure you put your best face forward. Our team will offer great ideas on creative design, size, stock and printing services. Also, if you don’t need thousands, digital printing can produce terrific results at a lower cost.
Websites
We recommend working on your print collateral first. Take the time to make sure everything in your brochure is correct and that the graphic design is top notch before starting on your website. Your new website should be responsive (mobile-friendly), quick to render, and have the appropriate keywords and phrases for good Search Engine results.
All marketing materials, from business cards to websites, should echo a similar look and feel, and should professionally designed and produced. It sounds like a lot of work- but take one project at a time and before you know it you will have an arsenal of marketing magic to attract new clients.
For a complimentary branding consultation today, please contact us at 772 232 6450.
TOVO Advertising + Website Design
