The Client
Sunflower Family USA was founded with the purpose that a plant-based diet does not mean a lack of nutrients or flavor. Their main product, a ground meat alternative, was cleverly sourced from one ingredient, sunflower seeds. One of their main goals was to facilitate an easier (and tastier) transition to plant based nutrition while using the most eco-friendly manufacturing processes possible; this lead to the creation of the Heliaflor® Sunflower Protein Crisp.
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The Challenge
We partnered with Sunflower Family USA, a brand focused on plant-based food solutions, to launch a dynamic and engaging social media campaign aimed at promoting their innovative ground meat alternative. With rising consumer interest in healthier, sustainable, and plant-based food options, this campaign was designed not only to educate consumers about the benefits of Sunflower Family’s ground meat alternative but also to build brand awareness and loyalty.
The Solution
Sunflower Family USA’s social media campaign effectively captured the growing demand for healthier, plant-based alternatives to meat while highlighting the product’s nutritional and environmental benefits. Through a combination of compelling content and educational resources, we successfully educated consumers about the advantages of choosing Sunflower Family’s ground meat alternative meals, ultimately driving both awareness and sales for the brand.
