There are so many social media ‘rules’ now: Blog 5 times a week. Tweet 10 times a day. 500+ LinkedIn connections. Who has the time to keep up? Well, you should, especially if you want to see an increase in your website leads and conversions.
We’ve listed a few ways to keep your social media campaign a step ahead of your competitors. Remember, it needs to be relevant to your industry. It needs to be engaging. And it must be frequent.
1) Install a blog on your website. No, not on WordPress.com- on YOUR website. If you already have a blog, terrific. Just make sure you use it! When you write a post, you are doing 2 things- a) keeping your website fresh and b) writing relevant information to entire your potential customers to learn about how you’re an expertise in your particular field. Great, right? (hint: writing blogs increases your website traffic by 55%. Want to get found by search engines? Write a blog!)
2) After you’ve written your blog, now SHARE it via Social Media. Write a Facebook post and link your blog to it. Write a tweet and link your blog to it. Update your LinkedIn status and link your blog to it. (hint: Did you know that 66% of all internet users use some form of social media? Social media is all about relating to your audience- so start engaging!)
3) LinkedIn: Aim for 500+ good, quality connections. If you’ve joined a group, seek out those within that group to connect. More business opportunities happen on LinkedIn than any other social networking website. Remember to update your status on LinkedIn as well to generate interest in your profile, your company and your website. (hint: remember to create a LinkedIn page for your company. Be sure to optimize your business page and add your services and products.)
4) Twitter: So you may not be the type of person to talk about your life in 140 characters. But, Twitter is an excellent way to learn about new technologies in your industry, watch your competitors and their approach to their customers. (hint: if you have a business Twitter account, be sure to leave “politically correct” tweets as it directly relates to your company’s image and stance on particular issues.)
We have Social Media and SEO packages that may fit your needs. Take a look and if it looks like something that may be a good fit, give us a call at (772) 232-6450. We’d love to hear from you.