Brand recognition is extremely important in securing business. A potential client can’t use your services if he or she can’t remember who you are or the products/services you provide.
Nike. Coca-Cola. Apple. All carry a strong brand that’s easy to remember and instantly recognizable.
Working in brand identification into your marketing scheme is essential. Choosing a name and logo are highly important to your company’s success.
Your name must be strong and meaningful, whether to you or to the service you provide. Our company name, TOVO is an acronym for something that’s personally meaningful. We add “Advertising + Website Design” to our collateral to make it easier for potential clients to remember what we do.
Take the time to develop a strong identity and hire a professional agency to assist in your business’s branding campaign. The visual impact of your logo always creates an emotional response to a potential client. It’s best to get started on the right foot early. David Airey drives the point home:
“I completely agree that businesses end up ‘stuck’ with a poor logo… It’s a shame that so many people open their doors for business before thinking enough about their corporate identity. It’s just leading to one of two things – either being stuck with an inferior appearance or needing a large cost outlay for a re-vamp that could have been avoided at the beginning.“
Branding is the most important marketing you do for your company. A fully-developed brand identity will stay in your clients’ minds and will make them recognize you, utilize your services, refer your company and remain loyal long after your project is complete.
TOVO assists in branding, new product concept development, product launch, and business start-up marketing campaigns. Contact TOVO today and we can help you to Think Big.