Google Paid Ads Management
Turn Google Searches Into Better Leads.
We build, manage, and optimize Google Ads campaigns that put your business in front of people actively searching for the products and services you provide.
Your Next Customer May Already Be Searching
When someone searches Google for a product or service your business provides, they’re already looking for a solution. Google Ads gives your business the opportunity to appear at that exact moment.
Your Ad Spend Goes to Google. Our Fee Covers the Management.
Your advertising budget goes directly to Google, while TOVO manages the strategy, campaigns, optimization, and ongoing performance. Our flat monthly management fee is based on your advertising spend and the level of management required.
Management Scope increases as your advertising grows, giving your campaigns the strategy and oversight needed at each level.
| Monthly Ad Spend | TOVO Management Fee* | Management Scope |
|---|---|---|
| $150 – $1,499 |
$400/mo
|
Foundational campaign management |
| $1,500 – $2,999 |
$600/mo
|
Increased optimization and performance monitoring |
| $3,000 – $4,999 |
$800/mo
|
Expanded campaign management and testing |
| $5,000 – $7,999 |
$1,200/mo
|
Multiple campaign management and deeper optimization |
| $8,000 – $11,999 |
$1,800/mo
|
Advanced optimization and performance analysis |
| $12,000 – $15,999 |
$2,200/mo
|
Advanced testing, strategy and scaling |
| $16,000 – $20,000 |
$2,800/mo
|
High-touch management and growth strategy |
*Based on a 6 month minimum contract.
What Your Monthly Management Includes
Campaign Strategy
We develop a Google Ads strategy based on your business, services, geographic market, competition, and goals.
Keyword & Search Targeting
We identify the searches that matter to your business while filtering out irrelevant searches that can waste your budget.
Ad Creation & Testing
We develop targeted ad messaging and continually test opportunities to improve engagement and lead quality.
Budget Management
We monitor where your budget is going and make adjustments to help maximize opportunities within your available spend.
Ongoing Optimization
Google Ads isn’t a set-it-and-forget-it platform. We continually review performance and make data-driven adjustments to keywords, targeting, bids, ads, and campaigns.
Performance Reporting
You’ll receive clear reporting that helps you understand where your advertising dollars are going and how your campaigns are performing.
Why Choose TOVO
More Than Managing Ads. Managing Your Investment.
Getting clicks is not enough. Your campaigns need to reach the right people with the right message while avoiding irrelevant searches and low quality traffic.
Google Ads is not a set it and forget it marketing channel. Search behavior, competition, and campaign performance constantly change, making ongoing strategy and optimization essential.
TOVO continuously monitors and refines your campaigns to help make the most of every advertising dollar.
Predictable Costs
A flat monthly management fee means you know what you’re paying TOVO regardless of how your ad spend fluctuates.
Less Wasted Spend
We monitor keywords, search terms, targeting, and campaign performance to help keep your budget focused on qualified opportunities.
Continuous Improvement
Your campaigns don’t stay static. We continually analyze performance and make adjustments as data reveals what’s working and where there’s room to improve.
A Partner, Not Just a Dashboard
You don’t have to interpret the data or manage the details yourself. TOVO provides the ongoing strategy, oversight, and expertise behind your campaigns.
We Have Answers (FAQs)
How does Google Ads work?
Google Ads allows your business to appear in search results when people search for products or services related to what you offer. You pay Google when someone interacts with your ads, while TOVO manages the strategy and campaigns.
How much should I spend on Google Ads?
There isn’t one budget that works for every business. Your recommended budget depends on your industry, competition, geographic market, customer value, and goals. We’ll help determine whether your budget is realistic before recommending a campaign.
Do you charge a percentage of my ad spend?
No. TOVO uses a flat monthly management fee based on your monthly advertising spend. Your advertising budget is paid directly to Google.
Can you manage an existing Google Ads account?
Yes. We can evaluate your existing campaigns, identify opportunities for improvement, and determine whether restructuring or optimization makes sense.
How often do you optimize my campaigns?
Google Ads requires ongoing attention. We continually monitor campaign performance and make adjustments to targeting, keywords, ads, budgets, and other campaign elements as data becomes available.
How long does it take to see results?
Google Ads can begin generating traffic quickly, but meaningful optimization takes time. We use the first months of campaign data to understand what’s working, identify opportunities, and continually improve performance.
Get Started Today
For many businesses, professionally managed Google Ads becomes one of the most measurable and scalable forms of marketing available.
Our Google Ads Management focuses on generating qualified traffic from customers actively searching for the products or services you provide.
We’re Ready when you are
Is Google Ads Right for Your Business?