We’ve been managing our clients’ social media business accounts for over 10 years. And, after a decade of experience of reviewing data and reports, we need to clarify this: social media is not responsible for your company’s sales. Why? Because that’s not the role it’s meant to perform.
What IS the role of organic social media?
Social media establishes trust in your brand.
It enhances your brand presence.
It stays consistent.
Creates content and structures campaigns to lead users to learn about your company, your product, or your service.
Organic social media management acts as a brand’s digital handshake. It focuses on humanizing a business, building community, and earning trust rather than forcing immediate sales. By sharing valuable content, engaging in two-way conversations, and providing transparent customer support, brands can transform casual followers into long-term advocates. Ultimately, this consistent, unpaid presence builds the authority and emotional connection necessary to sustain a business before a transaction ever occurs.
What doesn’t it do? Close sales.
If your website isn’t functioning correctly (slow site speed, no call-to-actions, invalid SSL certificate, broken forms) or it has an outdated design, those items must be addressed.
If you don’t have a sales system set up to handle and route leads efficiently, you won’t close the sale.
If the offer on the landing page isn’t clear or doesn’t match the messaging of the social media post, you won’t close the sale.
Organic social media brings users to the website, but if systems aren’t in place, it won’t close the sale.
How can TOVO help?
While organic social media management builds the relationship and earns the initial click, we’ll make sure that traffic doesn’t go to waste by designing high-converting websites. We bridge the gap between social media awareness and revenue by building sites with intuitive layouts, clear calls-to-action, and optimized user journeys. By treating your website as the ultimate destination for your social leads, we increase the opportunity to turn casual platform browsers into paying customers.
As always, if you need our assistance, we’re happy to help. Contact us today.